Role: Designer

Client: UNC Greensboro (UNCG) is a public research university located in North Carolina. In 2021, the university prepared to launch a noncredit digital certificate program in Esports.

Objective: Design a one-page website advertising UNCG’s noncredit digital certificate program in Esports. The website must inform potential students about the growing Esports industry, provide information on each of the classes, highlight the industry-leaders who are teaching those classes, and provide a way to sign up to receive notifications (the program had not yet officially launched yet). Accompanying this website were two display ads, a YouTube video, and a TikTok ad.

Challenges: Esports is commonly perceived by the public as “just playing video games.” It was essential that this website convey that careers in Esports are real, exciting, and profitable. This was accomplished by using highlighting industry statistics as well as subjects such as the history of gaming, fan engagement, sponsorships, team building, tournament design, and revenue strategy.

Website

Display

Designed by me; Animated UNCG Online’s multimedia team.

YouTube

TikTok

Designed by me; Animated UNCG Online’s multimedia team.